Cycled’s Impact at WFES: Driving Sustainable Innovation

Jan 31, 2025

Oluwaseun Bamise

This year’s World Future Energy Summit (WFES) was an incredible opportunity to showcase fresh ideas for sustainability and waste management. Known for bringing together global leaders and innovators, WFES provided the perfect setting to connect, share, and inspire.

Showcasing Smart Recycling Solutions

One of the standout moments was introducing the Reviver Smart Recycling Stations. These innovative recycling stations are all about making recycling straightforward and rewarding for everyone. With 87% of recoverable recyclables still ending up in landfills, the focus was on showing how real-time data tracking, AI-powered sorting, and easy-to-use incentives can make a real difference.


Inspiring Talks and Discussions

Maritsa Kissamitaki, our CMO, also delivered a presentation at the Innovation Stage, organized by CLIX. Her talk focused on leveraging smart recycling technologies to tackle the challenges of waste management. She highlighted how innovative solutions like the Reviver stations can integrate seamlessly into everyday life, empowering individuals and businesses to adopt sustainable practices effortlessly. 


Ayoola Brimmo, the Co-founder and CEO, also took the stage during the EcoWaste Exhibition and Conference at WFES. He shared powerful insights during his talk on Decarbonising the Waste Management Industry, diving into practical ways to cut carbon emissions while innovating for the future. Ayoola also joined a lively roundtable discussion on the Cost Challenges of the Circular Economy, where he explored how businesses can make sustainability financially sustainable. These sessions sparked great conversations and left attendees with fresh perspectives on balancing environmental goals with economic realities.

Building Connections

Beyond the talks and presentations, WFES was a hub for collaboration. It was inspiring to engage with customers, policymakers, and industry leaders, all passionate about driving change. The feedback and ideas exchanged have already sparked new ways to expand our global impact.


The event also opened doors to exciting partnership opportunities, reaffirming that collaboration is key to building effective solutions for the future of waste management.


Looking Ahead

WFES was a reminder of how innovation and teamwork can tackle some of the world’s biggest environmental challenges. It was a space to exchange ideas, inspire action, and set the stage for a cleaner, greener future.


The journey doesn’t stop here. With new insights and connections, we’re more determined than ever to revolutionize waste management and make sustainability a way of life for businesses and communities around the world.