Coca-Cola commits to recycling

Jan 25, 2018

Ayoola Brimmo

Coca-Cola recently made headlines with their announcement that they plan to recycle 100% of their aluminium cans by 2030. While this goal is certainly ambitious, some industry analysts have expressed skepticism about its feasibility.

One of the biggest challenges facing CocaCola in achieving this target is the lack of control the company has over the cans once they are shipped out. Without a system in place to ensure that used cans are returned to recycling plants, it will be difficult to achieve a 100% recycling rate. However, there are potential solutions, such as crowdsourcing, that could help stimulate the can's lifecycle and ensure a higher rate of recycling.

Despite the challenges, Coca-Cola's commitment to sustainability is commendable. The company has already made significant progress in this area, including a previous goal to recycle 75% of their aluminium cans by 2020, which they achieved two years ahead of schedule.

Coca-Cola's announcement also serves as a reminder of the importance of corporate responsibility in protecting the environment. As one of the largest beverage companies in the world, Coca-Cola has the power to make a significant impact on the planet through its actions and policies.

Regardless of the challenges ahead, it's encouraging to see a company like Coca-Cola take sustainability seriously and set ambitious targets for reducing waste and promoting recycling. As consumers, we can also play our part by recycling and making informed choices about the products we consume. And who knows, maybe we'll celebrate Coca-Cola's success with a refreshing can of diet coke at our next TGIF gathering!

One thing is for sure; it will be difficult to achieve a 100% recycling rate since the company currently has very little control of the cans once they are shipped out. Hence, their success will greatly depend on the company’s ability to stimulate the can’s lifecycle to ensure that they always head back to recycling plants post user consumption. Considering the million, or maybe even billion, of Coca-Cola products consumed everyday, the only feasible way to do this, that I can think of, is crowdsourcing. But who knows what the company has up their sleeves.

Regardless of the route they take, I will just like them to know that we are extremely proud of them, and will be celebrating by popping only coke in our next TGIF gathering — diet coke of course ;)

We reaffirm our commitment to sustainability and incentivizing recycling through the Cycled Smartbin app. Join us in promoting responsible waste management practices and creating a brighter future. Download our app today to start recycling and earning rewards!