Kickstarting a new life into materials: The Story Behind Our Reviver Rebrand
Aug 14, 2024
Oluwaseun Bamise
At Cycled Technologies, we’ve always been dedicated to sustainability, and today marks an exciting evolution in our journey. We’re thrilled to introduce the rebranding of our recycling stations under the new name, Reviver.
The name "Reviver" was chosen carefully, inspired by the word "Revive," which signifies bringing something back to life, restoring it to its original purpose. This aligns perfectly with our mission—to give materials a second chance and support a sustainable future through recycling.
But it’s not just our Recycling Stations that are changing; our entire brand identity is taking on a new look. Our updated company logo now features a leaf and arrows, symbolizing our unwavering commitment to sustainable practices and protecting nature through recycling.This addition further enhances the Reviver concept by drawing inspiration from the circular patterns in which nature works. Just as nature renews and reuses its resources, we aim to protect it by adopting practices that mirror these natural cycles.
In tandem with our rebranding, we’re also reinforcing our motto: "Recycle. Redeem. Repeat." This motto encapsulates our goal to make the recycling process as simple and rewarding as possible for our users, who are key participants in this cycle. Through our system, users can easily recycle their materials, redeem rewards in exchange for their efforts, and repeat the process. In this way, everyone involved benefits—not just by contributing to a healthier planet, but by being directly rewarded for their sustainable actions.
The new Reviver logo is more than just a fresh design; it’s a visual representation of our values. By flipping the last two letters of "Reviver," we created a unique ambigram. This clever design reflects our belief in the circular economy, where resources are reused and repurposed, minimizing waste and environmental impact.
Reviver isn’t just a new name or logo; it’s a renewed commitment to our mission. We’re dedicated to keeping materials in the cycle for as long as possible, ensuring that what could be discarded becomes valuable again. This rebranding signals our ongoing pledge to lead in sustainable practices and encourage others to join us in making a difference.
As we embrace the future with Reviver, we invite our community, partners, and everyone who shares our vision to join us. Together, we can continue to breathe new life into materials and create a world where nothing goes to waste, and everything is valued.
At Cycled Technologies, we’ve always been dedicated to sustainability, and today marks an exciting evolution in our journey. We’re thrilled to introduce the rebranding of our recycling stations under the new name, Reviver.
The name "Reviver" was chosen carefully, inspired by the word "Revive," which signifies bringing something back to life, restoring it to its original purpose. This aligns perfectly with our mission—to give materials a second chance and support a sustainable future through recycling.
But it’s not just our Recycling Stations that are changing; our entire brand identity is taking on a new look. Our updated company logo now features a leaf and arrows, symbolizing our unwavering commitment to sustainable practices and protecting nature through recycling.This addition further enhances the Reviver concept by drawing inspiration from the circular patterns in which nature works. Just as nature renews and reuses its resources, we aim to protect it by adopting practices that mirror these natural cycles.
In tandem with our rebranding, we’re also reinforcing our motto: "Recycle. Redeem. Repeat." This motto encapsulates our goal to make the recycling process as simple and rewarding as possible for our users, who are key participants in this cycle. Through our system, users can easily recycle their materials, redeem rewards in exchange for their efforts, and repeat the process. In this way, everyone involved benefits—not just by contributing to a healthier planet, but by being directly rewarded for their sustainable actions.
The new Reviver logo is more than just a fresh design; it’s a visual representation of our values. By flipping the last two letters of "Reviver," we created a unique ambigram. This clever design reflects our belief in the circular economy, where resources are reused and repurposed, minimizing waste and environmental impact.
Reviver isn’t just a new name or logo; it’s a renewed commitment to our mission. We’re dedicated to keeping materials in the cycle for as long as possible, ensuring that what could be discarded becomes valuable again. This rebranding signals our ongoing pledge to lead in sustainable practices and encourage others to join us in making a difference.
As we embrace the future with Reviver, we invite our community, partners, and everyone who shares our vision to join us. Together, we can continue to breathe new life into materials and create a world where nothing goes to waste, and everything is valued.